The art and science of pure flower and plant essences is the core of aveda. Our beauty products are alive with the life force of plants, and contain pure essential
oils. Our solutions are so powerful we call them purescriptions™. While we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are
all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network, nearly 8,000 salons and spas worldwide, shares our commitment.
Ever since a hairdresser founded aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.
aveda: connecting beauty, environment and well-being.
1. we believe in treating ourselves,each other, and the planet with care and respect.
2. we believe social responsibility is our responsibility.
3. we believe ecological and profit goals are mutually achievable.
4. we believe our authenticity and experience are our points of difference.
5. we believe in inspiring and educating people to integrate wellness and beauty in their lives.
6. we believe in the power of oneness: from our global image to a focused network.
7. we believe learning never ends.
8. we believe in encouraging innovation and empowered decision-making.
9. we believe our actions, products and services should always embody excellence.
10. we believe personal and organizational balance is the key to sustainable success.
11. we believe true leadership is delivered with passion and by example.